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TONER PADS
GLOW RECIPE | ART DIRECTION &
PRODUCTION & DESIGN
Practiced establishing a visual campaign concept for toner pads that aligns product innovation with consumer-facing storytelling. Participated in concept development and collaborated on the execution of photo and video content across in-store and digital platforms. Involved end-to-end in the production process, including model casting, finding creative collaborators, creating the shot list, on-set art direction, and final image cropping and editing.
GLOWCON
GLOW RECIPE | SOCIAL CONTENT CAPTURE
Supported the launch of new toner pads at the brand’s press event, producing behind-the-scenes content tailored for social media. Partnered with Sephora to capture authentic moments of beauty influencers engaging with the product, translating the live experience into compelling digital content.
GLOW & HUE MINIS
GLOW RECIPE | DESIGN & PRODUCTION
Contributed to the development of a new mini kit concept, shaping its narrative and visual direction from the ground up. Created the storyline and led the visual approach, collaborated closely with a product photographer to capture both packaging imagery and campaign visuals, and finalized assets through image selection and editing.
GLASS BALM &
DEWY FLUSH
GLOW RECIPE | ART DIRECTION & PRODUCTION & DESIGN
Participated in developing the visual direction for the launch of the new shades of Glass Balm and Dewy Flush products, creating a bridge between product development and marketing by translating product benefits into clear, storytelling-driven imagery. Collaborated with the team to produce photo and video assets across in-store collateral, visual merchandising, social media, and e-commerce. Contributed throughout the full process, including concept creation, model casting, on-set assistance and direction, as well as crop selection and final edits.
BINGSOO CAFE
GLOW RECIPE | CONTENT DIRECTION & PRODUCTION
Supported the launch of the Coconut Bingsoo Glass Balm at the brand’s pop-up event, producing behind-the-scenes content tailored for social media. Partnered with Sephora to capture authentic moments of beauty influencers engaging with the product, translating the live experience into compelling digital content.
TOM FORD BEAUTY
STORE DESIGN | BRANDING, STORE, VM DESIGN
Created during my internship at Tom Ford Beauty, this project reinterprets the retail environment through a residential lens, bringing a sense of intimacy and understated luxury into the space. It proposes a collection of in-store furniture informed by insights from existing doors, alongside a refined redesign of the brand’s iconic furniture and visual merchandising elements.
TOM FORD BEAUTY
STORE DESIGN | FURNITURE DESIGN & BRANDING
Developed during my internship at Tom Ford Beauty, this concept explores the 2026 Lunar New Year, Year of the Horse, through the lens of Tom Ford’s Western heritage. By merging equestrian and Western-inspired elements with Lunar New Year symbolism, the project creates a refined and narrative-driven visual identity, expressed through the redesign of iconic hero products.
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